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THE SENIOR MEN'S CLUB OF NEW CANAAN

Minutes of the Regular Meeting of 17 August 2001

President Lee Hindenach opened the business meeting with 93 members present. Current membership is 500, with 24 on the waiting list.

Announcements: Dick Depatie reported that Chet Hansen is at Waveny. President Hindenach announced that Curry Ford, founding president, turned 90. Happy birthday Curry! He also informed us that the SMC Directory will be mailed out this week, and gave special thanks to Ralph DiDomenico, Ken DeGroot, Jim Schlumpf, Bob Moylan and the many others who provided skill, time and lots of elbow grease in the production of the 2001-2002 SMC Directory.

Activities: Bridge, Tennis and Racquetball continue as scheduled. Bridge will be at the Lapham Community Center beginning at 10 AM until Sept. The August 4F's luncheon will be hosted at the Woodway Beach Club on Aug. 17th. Golf will be at Whitney Farms on Aug. 23rd. The tennis pros made it through the heat wave with no fatalities, with plans underway for a luncheon. Stay tuned!

Couth: It's off to the races at Belmont on Sept. 12th. Mystic Seaport clambake is on tap for Oct. 23rd, followed by a Broadway show, "42nd Street" on Nov. 14th., with dinner at the 21 Club. The fee for this event was described in uncertain terms! The Bermuda trip scheduled for May 4-11, 2002, will cost $2,908.02 per couple, plus insurance. No uncertainty here! Trailblazers will go to Naugatuck State Park Sept. 19th, to be followed by a crossing of the Hudson to Constitution Island on Sept. 27.

Resident Humorist: John Berg in his debut as Resident Humorist enlightened us about the adventures of Ollie Olsen, millionaire swimming pool owners, alligators, and friends you can do without.

SPEAKER

Vice President Ron Seger, introduced guest speaker John R. Mitchell, CEO of Mitchell/Richards family owned stores in Westport and Greenwich. John Mitchell a resident of Wilton, is active in the national fashion industry and also local community affairs. John thanked the members for their patronage! He described his enthusiasm for the business and the Mitchell concept of "hugging" the customer, since a family business is all about relationships. The business started by his parents in 1958 with three suits, has grown to $50M. The third generation is currently running the business and planning the 4th generation transition. Mitchell offers upper end clothing driven by the customers requirements. A tell tale sign of customer focus is the CEO, financial officer, buyers, marketing staff, etc., all being on the floor. Mr. Mitchell stated that technology is the backbone of great companies, and that profiling customer buying habits, sizes, styles, etc., is essential to supporting high volume customers. He mentioned that first time customers receive a letter from the CEO thanking them for their patronage. He described the sales staff as competent, with positive attitudes, and a passion to grow and learn; since great sellers who are empowered to make decisions on the spot, are the ones who make great companies. He emphasized that "Mitchell's" is a customer driven company and that a "hug" environment is easy to talk about but difficult to implement. John spoke of a friend's father coming from NYC, who fell asleep on the train and ended up opening a clothing store in a small Massachusetts town, instead of Westport. It all has to do with Location, Location, Location.

Stan Stanziale, Asst. Secretary

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